CRM Campaign Specialist (External Initiatives)

Our client, a licensed online gaming company operating in Bulgaria, is looking for a CRM Campaign Specialist to lead external campaigns and partnerships focused on player acquisition and engagement. The role is part of the CRM team and works closely with the Retention and Acquisition team. Its focus is the player journey to and around our own player base: partners, social media and community, special offers and seasonal initiatives.
We expect you to turn an offer idea into a working initiative - from concept and budget to launch, tracking and reporting.
Key responsibilities
External initiatives
• Plan and run offers and initiatives for new players across Casino, Live Casino and Sports - Welcome offers, seasonal and event-driven campaigns (major sports tournaments, new game releases, holidays).
• Build the quarterly calendar of external initiatives, aligned with the internal CRM calendar so offers never overlap.
• Brief the design and copy team on promo pages and partner materials.
Partnerships and external channels
• Coordinate joint initiatives with external partners and platforms - sports media, game studios, event organisers - within regulatory limits.
• Align with the Affiliate Expert so partner offers and brand initiatives never overlap.
Social media and community
• Manage brand’s profiles on Instagram, Facebook, TikTok and other social platforms: content, posting calendar and tone of voice, in line with responsible gaming rules.
• Plan and run social media campaigns around offers, new games, tournaments and sports events, from brief to results.
• Build and nurture a community around the brand - games, tournaments, sports events, player activities.
• Track engagement and community feedback and pass insights on to the CRM team.
Analytics and budget
• Manage the budget for external initiatives and its allocation across partners.
• Track key metrics: registrations, FTDs (first-time depositors), CPA, registration-to-first-deposit conversion, ROI and player lifetime value (LTV).
• Run A/B tests on offers, landing pages and messaging; deliver weekly and monthly reports to management.
Regulatory compliance
• Ensure every initiative complies with the Bulgarian Gambling Act, National Revenue Agency (NRA) requirements and internal responsible gaming policies.
• Work with Legal and Compliance on new formats, partners or offers before they go live.
What we are looking for
• At least 3 years of experience managing campaigns in iGaming on the Bulgarian market.
• Proven experience planning and launching campaigns end to end, from offer concept to post-campaign analysis.
• Solid understanding of bonus mechanics: match offers, Free Spins, cashback, wagering requirements and how they affect campaign economics.
• Analytical mindset and comfort with data: advanced Excel / Google Sheets, experience with BI tools and tracking platforms.
• Knowledge of the regulatory framework for gambling in Bulgaria and the restrictions it imposes.
• Fluent Bulgarian and very good English, both written and spoken.
• Ability to run several initiatives in parallel and coordinate teams that do not report to you directly.
Nice to have
• Experience with CRM and bonus systems on casino platforms and tools such as Optimove, Smartico or Fast Track.
• Experience with sports campaigns around major events and with managing social media communities (Meta Business Suite, TikTok, Telegram, Discord).
• Basic SQL or Google Analytics / GA4 skills.
• Established contacts with partners in the Bulgarian market.
What we offer
• A key role with real freedom to shape how the brand grows in the market.
• Competitive salary and a performance bonus tied to campaign results.
• A small, fast-moving team without unnecessary layers of approval.
• Budget for training, conferences and iGaming events (e.g. SiGMA, ICE, BEGE).
• Work from our office in Sofia.
• Additional health insurance and a sports card.
• Food vouchers.
• On-site canteen.
How to apply: send your CV and a short description of a campaign you are proud of - what the problem was, what you did and what the result was in numbers.

Фирма "Хюман Мениджмънт"АД притежава Удостоверение № 3974/08.08.2025г. за извършване на посредническа дейност по наемане и подбор на персонал.