Marketing Content and Social Media Lead – GTM IBM Z and LinuxONE

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.





Your role and responsibilities
As a Marketing Content and Social Media Lead on the IBM Z Ecosystem Shared Services team, you will drive digital go-to-market activities with expertise in creating compelling externally focused content and social media messaging to drive active ecosystem audience engagement. You will analyze social media metrics to optimize content performance and collaborate with internal teams and the IBM Z external ecosystem (including influencers) to develop and execute content strategies while ensuring alignment with brand messaging. As a social strategist and influencer for the IBM Z and LinuxONE ecosystem, your role will support the scale of community and advocacy activities and outreach, event engagement outcomes, ISV solutions, Skills initiatives, launches, client success stories, and more.

Responsibilities:

Understand the IBM Z and LinuxONE ecosystem landscape, create and manage external content for social media to optimize positioning of IBM Z and LinuxONE with ISVs and other Ecosystem personas.
Develop and implement a comprehensive social media strategy to increase awareness and engagement
Manage content creation and scheduling across platforms
Collaborate with design, content, and marketing teams to produce high-quality, compelling on-brand visuals and copy
Provide social media coverage to drive outreach and global community engagement for key events and initiatives of IBM Z Ecosystem
Engage with followers, respond to comments/messages, and manage online communities
Track, analyze, and report on performance metrics using IBM approved tools
Collaborate with IBM Marketing and Social team to highlight, amplify and scale key initiative


Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
At least 5 years of experience in developing and managing compelling digital and social media campaigns including content creation, strategy, analytics, and identifying the relevant social media channels and tracking metrics
Proven problem solving skills
Demonstrated effective communication skills
Demonstrated teamwork
Highly self-motivated and resourceful
Aptitude to learn and apply knowledge quickly
Ability to work effectively under deadlines and time pressure with a sense of urgency to drive successful outcomes
Growth minded, agile, flexible
Readiness to work in US Eastern time zone
Fluent in English


Preferred technical and professional experience


Experience working with IBM Z and LinuxONE
Agile Scrum expertise
Jira experience


In Return:



Company-paid training and certifications
Access to fully functional lab facility for education purposes and problem recreation
Work in a team with leading specialists
Company support for home office equipment
Competitive remuneration package
Diverse job role structure giving opportunities for growth within the team.
Hybrid working model with flexibility to work from home on a regular basis.
A workplace in an open, friendly hi-tech environment
Recognition awards
Additional health coverage
Special offers and discounts/ corporate badge program
Did we mention free coffee, snacks?
Eco friendly travellers are welcome to the office - parking places for bikers and monthly allowance for transportation are available to all employees
Referral bonus program
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OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.