CRM Operations Specialist - Online Casino & Betting

[Оur client is a young and ambitious company in the online casino and betting space, focused on creating a cutting-edge and immersive user experience. With a strong commitment to technological excellence, regulatory integrity, and customer-centric solutions, they are building a solid foundation to become a key player in the market.]
We are looking for an experienced CRM Operations Specialist to join our team. Reporting to the CRM Operations Manager, the CRM Operations Specialist will manage automated client communications, run campaigns and activations, monitor CRM platform performance, analyze client engagement, resolve inquiries, ensure compliance with internal procedures and regulations, and collaborate with internal teams to optimize processes and improve the customer experience.

Key Responsibilities:
• Ensure automated communication with clients via SMS, email, notifications, and internal messages.
• Build and optimize client experience across key processes, including deposits, bonus activations, and other promotions.
• Set up activations and campaigns in CRM systems, ensuring alignment with marketing and operational goals.
• Develop and maintain a client retention model, monitoring the effectiveness of communications and activations.
• Monitor CRM platform performance and report technical or process-related issues.
• Collaborate closely with Marketing, Sports, and Casino teams to ensure successful campaigns and activations.
• Prepare reports and analyses on CRM communication effectiveness and provide recommendations for improvements.
• Perform other tasks assigned by the CRM Manager related to enhancing client experience and retention.
• Maintain the quality of work and adhere to professional ethics.
• Protect company and client confidential information.
• Ensure the proper functioning of assigned equipment (computer, printer, scanner, etc.)
• Follow labour discipline and safety regulations.

Requirements:
• Bachelor’s degree in Business Administration, Marketing, Economics, IT, or related field.
• 1–3 years of experience in CRM systems and automated customer communications.
• Knowledge of customer experience optimization and retention strategies.
• Experience with analytical tools, databases, and reporting (Excel, BI tools, SQL – advantage).
• Excellent communication and organizational skills.
• Attention to detail, responsibility, and accuracy in task execution.
• Discretion and integrity when handling sensitive information.
• Ability to work under pressure in a dynamic environment.

[What’s Offered:
• Key operational role in a fast-growing online casino and betting company.
• Competitive remuneration package.
• Additional health insurance, food vouchers, and sports card.
• Standard full-time working hours, based in Sofia.
This is a unique opportunity to play a pivotal role in a growing company within the iGaming industry — don’t miss your chance to be part of their success story.]