Senior Digital Media Planner

Lead performance. Own the numbers. Set the standard.

We’re looking for a Senior Digital Media Planner who enjoys working with data, performance metrics, budgets, and clear results — and who is ready to supervise and guide other planners.

If spreadsheets, dashboards, KPIs, and optimization logic excite you more than visuals or copy, you’ll feel at home in this role.

What you’ll do:
* Plan, execute, and optimize performance-driven digital campaigns across Google Ads, DV360, Meta Ads, and local platforms
* Own campaign performance, tracking accuracy, and reporting quality end to end
* Manage and optimize large advertising budgets with a strong focus on efficiency and ROI
* Supervise Digital Media Planners, review their work, and ensure high execution standards
* Act as a senior point of contact for complex performance, optimization, and delivery questions
* Lead post-buy analysis and turn data into clear, actionable conclusions
* Ensure precise financial control and reporting across campaigns
* Evaluate media offers and special digital projects when required

What this role is not?
* Not a creative position
* Not about visuals, copywriting, or content creation

What we’re looking for:
* 2+ years of hands-on experience in performance / digital media planning
* Strong passion for numbers, analytics, KPIs, and optimization logic
* Proven experience managing complex accounts and sizable budgets
* Experience mentoring, reviewing, or supervising others is a strong advantage
* Advanced Excel skills; confident using PowerPoint for data-driven presentations
* Clear, structured communication style
* Fluent in English and Bulgarian
* Agency experience is highly valued

Who are we?
Universal Media is a global media agency, committed to blurring the lines between media and creativity, data and content, science and art. As part of IPG Mediabrands, UM global network operates in more than 100 countries, employing over 4,800 people. UM is named the 2024 best place to work by AdAge.

If you’re driven by results, passionate about digital, and ready to plan smarter campaigns — this is your next step.