CRM Manager – Online Casino & Betting

[Our client is a dynamic and ambitious company in the online casino and betting industry, focused on delivering a cutting-edge and engaging user experience. With a strong commitment to technological excellence, regulatory integrity, and customer-centric solutions, they are building a solid foundation to become a leading player in the market.]
We are currently seeking an experienced and results-driven CRM Manager to report directly to the Online Operations Manager. The CRM Manager will be responsible for managing customer communications, loyalty programs, and engagement campaigns, ensuring an outstanding end-to-end customer experience and driving retention and growth.

Key Responsibilities:
• Lead and oversee all customer communication channels, including email, SMS, push notifications, and in-app messaging.
• Plan, implement, and optimize campaigns, promotions, and customer activations to enhance engagement and retention.
• Develop and maintain loyalty programs, including segmentation strategies and retention models.
• Analyze customer behavior, campaign performance, and key metrics, and implement data-driven actions to optimize results.
• Collaborate with marketing, online operations, and customer support teams to coordinate campaigns and achieve business goals.
• Contribute to the design and implementation of automated CRM processes and customer journeys for efficiency and scalability.
• Stay updated on CRM, loyalty, and iGaming industry trends to introduce best practices and innovative approaches.
• Prepare reports, analyses, and recommendations to continuously improve campaigns and customer programs.
• Ensure compliance with internal policies and regulatory requirements related to customer data.

Requirements:
• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or related field.
• Minimum 3 years of experience in CRM, digital marketing, loyalty programs, or customer analytics (iGaming experience is a plus).
• Hands-on experience with CRM platforms such as Optimove, Salesforce, or HubSpot.
• Strong knowledge of customer segmentation, campaign automation, and behavior analysis.
• Proficient in Excel, BI tools, and campaign management systems.
• Excellent English communication skills, both written and spoken.
• Analytical, results-oriented, and strategic mindset.
• Strong teamwork, communication, and collaboration skills.
• Ability to manage multiple priorities, work under pressure, and deliver high-quality results.

[What’s Offered:
• Key managerial role within a growing iGaming organization.
• Opportunity to shape customer experience, loyalty programs, and CRM strategy.
• Competitive remuneration package.
• Additional health insurance, meal vouchers, and sports card.
• Full-time role, based in Sofia.]